When you are an entrepreneur, it falls on you to market your business. If you don’t sell yourself and your products, your business will not be the success that you know in your heart it can be. You may be great at what you do, but if you get turned down when you try to sell your products and services, it can be an extremely confidence-sapping, not to mention stressful, experience.

If you find yourself in need of a confidence boost, here are three things you can do to get you back on the road to success.

1. Visualize your success

In business, attitude is everything. If you expect to be confident and successful, you will look and act as if you are confident and successful.  You can give this process a head start by visualizing yourself successfully selling your products and services.

See yourself closing the deal, shaking hands, signing the contract, and celebrating your success. Add the emotions involved in having a successful day to your vision as well so that you can internalize the happy, confident feelings that you associate with success.

2. Know what you are selling, and who you are selling to.

No matter how well you think you know your product, if you are not sure who your target market is, you will appear less than confident in your presentations. The opposite is true as well — if you have your target market down pat, but aren’t one-hundred per cent sure your products are right for them, you will also appear less than confident.

You can shore up your confidence by knowing as much as you can about both your products and your market. Being prepared to answer their questions and concerns about how you and your products can help will also help you appear more confident. And the more confident you are, the less anxious and stressed you will be about making the sale.

3. Share your passion

As an entrepreneur, you know you are passionate about your products and services. But, are you confident enough to show that passion to the world?

If you’re not, you should be.

Doing what you love, loving what you do, and sharing that passion with the world will build your confidence like nothing else can. People will see this, feel this, and want it for themselves. Passion is contagious and when you are really passionate about what you are doing, you are filled with so much confidence there is really no room for stress.

As an entrepreneur, you know there will always be stressful situations to deal with in your business. How you deal with them can either boost your confidence or deplete it. Knowing your market, being passionate about the solutions you bring to the table, and visualizing your success will go a long way to ensuring that you are able to deal with whatever comes your way in a confident and stress-free manner.

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